The Laced Motto


L A C E D | Living And Creating Experiences Daily

The LACED brand / store was established in 2006 as one of Boston’s first High-End sneaker boutiques. In July 2010, Joamil Rodriguez acquired the LACED brand and storefront, ideally located in the heart of Boston’s historic South End and had a vision of art, music and fashion for the space. Not long after that he started creating unique Laced Experiences for our customers, by having meet & greets with their favorite artist.

LACED is a Family
Family owned and operated, LACED has a welcoming and relaxed atmosphere offering vast selection of brands and styles. Focused on fostering lifestyle through national and underground artist in-stores, local community events, open mic cyphers, and much more – the LACED influence is undeniable.

LACED is a Lifestyle
Original, Independent, and Community Oriented with influences from Art, Fashion, Music and Sport – LACED is a reflection of true street culture. A skate shop, sneaker boutique, and brand LACED not only carries exclusive street-wear and lifestyle brands and products, but offers opportunity for independent emerging brands, local designers and models. A space for the city's creatives.